Sierra Cornelius Portfolio

social media management

The Situation:

The organization wished to grow development opportunities beyond their annual report and year-end fundraising appeals. The Development Director approached me with the idea of doing a Valentine's Day fundraiser.

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My Solution:

The "For the Love of the Humanities" campaign was developed to promote constituent participation by encouraging individuals to make financial gifts in honor or memory of someone who inspired their love for the humanities. In conjunction with a Valentine's Day postcard that was mailed to constituents, I created a social media campaign to promote the fundraiser and engourage more online engagement from Humanities Montana's online community. This was the first time that the organization utilized social media as a fundraising tool. Additionally, I designed the postcard that doubled as a gift notification for the honorees, which could be sent either electronically or through the mail.

The Situation:

In 2019, the organization launched a new website and desired to further update their overall branding and communication strategies. Additionally, with the onset of the pandemic, they recognized the urgency of utilizing social media to promote their program and events catalog, grant deadlines, online events, and other organizational happenings.

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My Solution:

I organically grew their social media accounts by 89% over the course of 12 months and created numerous social media templates that were aligned with their developing brand to promote and communicate their programs, monthly newsletters, grant-related news, and other organization-specific content. Additionally, I set up their Facebook Business Account, Linktree, and Instagram story highlights and icons.

The Situation:

The organization received funding from the National Endowment for the Humanities as part of the American Rescue Plan to distribute to cultural non-profit organizations throughout the state. They aimed to distribute the funds to organizations in need over the course of four months. They required assitance communicating the availibility of the funds to organizations while planning for their first-ever virtual humanities awards ceremony.

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My Solution:

I created a comprehensive social media strategy for the grant program including logos, social media posts, email banners, and other communications pieces that simultaneously embodied the existing visuals distributed by the NEH and Humanities Montana's ongoing brand development.

The Situation:

The organization's predominant task is to award grants and provide free humanities programming to other cultural and educational institutions throughout their state. The governing organization that provides their funding measures their effectiveness according to participation from the communities they serve, so it is in their best interest to promote the grants and programs that they have awarded. However, the materials provided by these various organizations often don't fit with their existing brand or they simply don't exist.

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My Solution:

I created graphics that reflected the organizations brand, but promoted other organization's upcoming grant-sponsored events, podcasts, book clubs, films, panel discussions and more. By improving communication about grants awarded, the organization witnessed their largest grant cycle since their inception.